Coca-Cola, a leading maker of soft drinks has launched a service to deliver its products to consumers’ homes through DialACoke, a platform developed by the company. This comes after the company posted reduced sales in the wake of the Covid-19 pandemic.
As most of its sales are pegged on entertainment spots, dining out and events, the company has been struggling to meet targets, all of which have been disrupted as social distancing restrictions remain in place.
“We have developed the DialACoke.com platform to ensure our consumers continue to access and enjoy their favourite Coca-Cola drinks from the convenience of their homes.”
Theuri Chege, Coca-Cola Commercial Manager, East and Central Africa Region.
The launched service is meant to target the larger towns including Nairobi, Nakuru, Mombasa, Eldoret, and Kisumu before further expansion.
“The home delivery service, coupled with our wide national reach through our distributors, will ensure delivery of orders across the country,” he said.
To place an order, consumers select the Coca-Cola products on the portal, validate the order, confirm the delivery address, date it is required and pay before the products are dispatched.
Coca Cola has been exchanging out the expired beverages for its traders at no fee, absorbing the expense as businesses grapple to stay afloat during the Covid-19 restriction period.
The beverages, which usually have a shelf-life of about three to four months are returned to the manufacturer after the expiry date.
Covid-19 reduced trade across bars, hotels and restaurants in as well as discretionary spending has, affecting the consumption of soft drinks.