More than 400 stakeholders from the FMCG sector were excited about the conference, speakers and content. At the beginning of the event InStore Trade Magazine was launched.
InStore Trade Magazine is a new concept in Kenya. The first 4 editions are already distributed. InStore Trade magazine is free of charge and distributed by NTL Parcels Ltd to more than 5000 major stakeholders in FMCG industry in Kenya (retailers, manufacturers, agencies).
Participants were part of one of the biggest FMCG events in Kenya ever. They had an opportunity to listen to presentations of the best local and international speakers, network amongst major FMCG stakeholders and see what is new in the Kenyan market.