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March 2nd, 2021
Naivas opens two new branches in expansion drive- Instore News Kenya
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Naivas Opens Two New Branches in Expansion Drive

Naivas Supermarket will open two more stores next week as it continues its expansion in the competitive retail market.

Starting November 23, Naivas will open the first store at the Lifestyle Mall in Nairobi’s central business district, a space that was previously occupied by Nakumatt.

The second store, which will be situated in Rongai town is set to be opened in the same week, targeting hundreds of shoppers around the larger Kiserian and Ngong region.

The upcoming stores will raise the retailer’s branch network across the country to 68.

“The two stores will be opened next week. The Lifestyle Mall branch will be operational in the week starting November 23. We expect the other branch in Rongai to be opened the same week.”

Naivas’ Chief Commercial Officer Willy Kimani.

The two outlets will offer packed foods, fresh vegetables and fast-moving consumer goods such as beverages, spices, home appliances, clothes, electronics as well as alcohol, among other items.

This is an important investment to the Kenyan economy as the two stores are set to employ over 240 Kenyans. This comes at a time when most Kenyans have been rendered jobless by the pandemic.

Naivas plans to open an additional two outlets before the end of the year, a move that will bring its total branch count to 70.

The company and its rival Carrefour are among the retailers that are spending heavily to expand, seeking to fill voids left by collapsed and beleaguered supermarkets.

Tuskys, for instance, has been rapidly shutting stores over the past few weeks on the back of heavy debt and insufficient working capital.

The collapse of former retail giant Nakumatt Holdings also left scores of prime locations that Naivas and Carrefour have moved into.

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