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April 11th, 2021

Nespresso Launches Organic Coffee Range in the US

Nespresso has announced a long-term commitment to revive the Democratic Republic of Congo’s (DRC) coffee industry, under its unique Reviving Origins program, with the launch of the first organic coffee of the range, KAHAWA YA CONGO, in the US.

Established in 2019, the Reviving Origins program aims to restore coffee production in regions where it is under threat, bringing back to life some of the rarest fine coffees for all coffee connoisseurs to discover.

In 1980, coffee, ranked among the world’s finest, was the second most important export for the Democratic Republic of Congo but declined in the early 2000s due to years of conflict and economic instability that had a devastating impact on the industry.

Volumes have since dropped by 10 times. KAHAWA ya CONGO comes from rain-rich volcanic soils along the shore of Lake Kivu in the Democratic Republic of Congo. This area has the potential to be among the world’s great coffee regions but has faced extremely challenging conditions recently.

As part of its Reviving Origins program, Nespresso, together with the global non-profit TechnoServe, the U.S Agency for International Development and coffee trader Virunga Coffee/Olam International, has started to implement its AAA Sustainable Quality™ Program in the Kivu provinces in 2019, through training and technical support, to improve coffee quality and productivity, in addition to establishing sustainable farming practices, and increasing farmer income.

“Everyone has the right to basic healthcare and clean, safe water, but for many communities in the Kivu region – blighted by years of conflict, instability and economic hardship – these services remain inaccessible or unaffordable. Through the establishment of much-needed water points and health clinics, the Reviving Origins program will positively impact thousands of people and transform lives.”

Guillaume Le Cunff.

Nespresso formally launched the Reviving Origins program in 2019 to revive coffee agriculture and local coffee economies in regions affected by adversities such as conflict, economic hardship and environmental disasters, following several years of experience in reviving forgotten coffee, starting in South Sudan in 2011.

It is an integral part of the Nespresso AAA Sustainable Quality™ Program, the company’s unique sustainable sourcing model in coffee-producing countries, which involves more than 110,000 farmers across the world. Overall, Nespresso is investing a total of CHF 10 million in the Reviving Origins program over a period of five years (2019-2023).

The rain-rich volcanic soils along the Kivu lakeshores of Eastern Congo provide an ideal environment for growing speciality Arabica coffee.