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April 11th, 2021
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Nestle’s Choose Green Campaign To Promote Environmental Conservation

Nestlé is launching a campaign called Choose Green to promote environmentally responsible behaviour.

A digital campaign that encourages the involvement of young people to achieve positive environmental change together.

Nestlé Adriatic, for the first time in Croatia, is launching an educational digital campaign, Choose Green on the importance of a sustainable lifestyle in order to motivate young millennials to daily changes in behaviour in order to preserve the environment. Matea Frajsberger, Tatjana Pastuović Klaić, Martina Palić, Pamela Smoljanić, Mile Butorac and Vitomir Maričić, well-known influencers from social networks who recognized the importance of promoting responsible behaviour towards the environment, will join the Choose Green campaign.

During August and September, with the help of the initiative’s partners, Nestlé will share practical advice and encourage young people to take an active part in building environmentally friendly habits. All those interested who will follow #birajzeleno on social networks will be able to get involved and show themselves how they reduce the amount of water, plastic and waste management in their daily lives, with an emphasis on food waste.

“Our mission is to improve the quality of life and build a better future for the communities in which we operate, and this is inevitably linked to environmental protection. By taking small steps every day, each of us can contribute to a greener future, which Nestlé is actively working on through external and internal activities. Last year alone, during the celebration of World Ocean Day, employees in Croatia participated in the collection of 500 kilograms of waste from the environment , and this year we are going one step further, launching an educational digital campaign Choose Green through which we invite citizens to join us,”

Irena Kurtanjek, Head of Corporate Communications, Nestlé Adriatic. 

Nestlé is aware of its impact on the environment, so great efforts are being made to protect it. In early 2019, Nestlé presented a broader vision of a waste-free future and announced a series of concrete measures it plans to take in three steps: producing and using new, alternative materials, promoting a waste-free future and encouraging new behaviour.

One of Nestlé’s biggest commitments is that by 2025, 100% of packaging will be made of reusable or recyclable material, while by 2050 it plans to achieve a zero net greenhouse gas emission rate, taking on the most ambitious Paris target, agreement – keeping global average temperature growth below 1.5 degrees Celsius. Of more recent activities, Nestlé has also joined the European Alliance for Clean Road Freight. This coalition brings together NGOs, freight forwarders, logistics companies and manufacturing companies, and their common goal is to accelerate the decarbonisation of road freight transport in the EU.

Over 400 Nestlé plants around the world are working to ensure that all production and waste separation processes are adapted to no longer generating municipal waste. At the same time, the company is working to reduce the amount of water consumption in the production and rehabilitation of water areas. In two plants in the Nestlé Adriatic region, in Surčin (Serbia) and Sofia (Bulgaria), the goal of zero environmental impact has been achieved, which means that not a single gram of waste from the plant will end up in landfills, but will be recycled or used for other purposes.

These are just some examples of Nestlé’s activities, be a part of the green story, get involved so that we can all work together to achieve positive environmental changes by following #birajzeleno on social networks!

You can follow all the news related to the Choose Green campaign on the Facebook page of Nestle Croatia and at the link www.nestle.hr/biraj-zeleno .