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Walmart has revealed a new look and taste for its US Supercenters, with inspiration taken from airports to help its shoppers complete a fast and easy trip.
Tested in one store, the exterior and interior of the stores will feature the Walmart app icon. The store entrance area will feature iconography and a store directory that encourages customers to download and use the Walmart app while they shop.
Aisles will feature letter and number combinations to guide customers from phone to products. New signage, featuring bold dimensional typeface, will help to spotlight different departments fresh foods, baby products and toys. Commenting on the initiative Janey Whiteside, executive vice president and chief customer officer, Walmart US stated,
“We were inspired by airport wayfinding systems as best-in-class examples of how to navigate large groups of people.”
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